How to Use Machine Learning to Predict NCAA March Madness Outcomes

Apr 11, 2025
Apr 11, 2025

Learn how to predict March Madness outcomes using machine learning. From data collection to model selection, boost your NCAA bracket with AI insights!

Every March, millions of sports fans fill out their NCAA March Madness brackets, aiming to predict which college basketball teams will rise and fall in this high-stakes tournament. However, upsets happen frequently, and even the most carefully thought-out brackets often get busted early on. But what if there were a way to improve your odds? That’s where machine learning steps in.

By leveraging data analysis and predictive models, machine learning offers a cutting-edge method for predicting outcomes in the NCAA tournament. Whether you’re a sports analytics fan or a machine learning enthusiast curious about real-world applications, this guide will walk you through how to use machine learning for March Madness predictions.

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What Makes March Madness Perfect for Machine Learning?

March Madness is a prime use case for machine learning for two reasons:

  1. Data Availability 

  NCAA basketball has a wealth of accessible data. Each game comes packed with stats on scoring, rebounds, player efficiency, and more. Historical records also allow models to train on what factors lead to success or failure in past tournaments. 

  1. Complex Patterns 

  Unlike simple predictions, March Madness outcomes depend on myriad factors like team form, seed ranking, player injuries, and even game location. Humans can’t easily weigh all these variables—but machine learning thrives in such complexity.

Machine learning isn’t about predicting every upset or creating a perfect bracket. Instead, it focuses on understanding patterns in the data to make informed predictions about which teams are most likely to win big.

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Step 1: Data Collection – Where to Start?

The first step is finding quality data. Several platforms offer access to March Madness datasets, with Kaggle being one of the most popular options. These datasets often include:

  • Game statistics (field goal percentage, three-pointers, turnovers, etc.)
  • Historical outcomes for NCAA tournaments
  • Team rankings and seedings
  • Location of past games

Some datasets also feature advanced metrics like Elo ratings, which measure a team’s relative strength over time. Elo ratings account for factors like margin of victory, game location, and the strength of opposing teams. Having these ratings in your dataset gives a solid foundation for building predictions.

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Pro Tip:

If you’re using a platform like Sigma Computing Snowflake, you can easily integrate multiple datasets and make complex data queries, helping you organize and clean the data for analysis efficiently.

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Step 2: Feature Engineering – Focus on What Matters

Once you have your March Madness dataset, the next step is feature engineering, which involves identifying and creating the statistics that matter most for your model. Not all data points contribute equally to predictions, so simplifying and refining your dataset is critical.

Key variables to include:

  • Current Form

Average performance metrics from the last 10–15 games (e.g., points scored, rebounds collected). Recent performance often highlights a team's momentum heading into the tournament.

  • Seed Rankings

Higher-seeded teams generally perform better, but machine learning can help identify potential underdog victories by weighing other more granular stats.

  • Offensive and Defensive Efficiency

Teams with the ability to control both ends of the court are more likely to succeed. 

  • Game Context (e.g., home-court advantage)

Neutral locations or away games may impact performance.

Avoid redundant stats to prevent overfitting. For instance, instead of including total rebounds alongside offensive and defensive rebounds, choose the latter two categories—they provide more detail without duplicating information.

Step 3: Choose the Right ML Model

Choosing the right machine learning model is pivotal. For predicting March Madness outcomes, classification models are typically the best fit since they predict categorical variables (which team wins). Some commonly used models include:

  • Logistic Regression 

 A great starting point for beginners, logistic regression helps predict binary outcomes (win or lose) by weighing the importance of each feature in your dataset.

  • Random Forest 

 This algorithm uses an ensemble of decision trees to improve accuracy and reduce overfitting. It’s easy to experiment with and interpretable for bracket predictions.

  • XGBoost 

 A favorite in predictive modeling competitions, XGBoost offers high accuracy by minimizing error and tuning hyperparameters effectively. It’s ideal for advanced users who can invest more time in fine-tuning their model.

Tools to Simplify Model Selection

Platforms like DataRobot, PyCaret, and Google AutoML can build, evaluate, and optimize multiple machine learning models with minimal coding. These tools are perfect for those new to predictive modeling.

Step 4: Training and Validation

To create a reliable model, train it using historical NCAA data. For example, feed your model several years' worth of tournament results and associated stats, allowing it to learn patterns that indicate success.

Key Steps:

  1. Train-Test Split 

  Divide your data into training and testing sets (e.g., 70% for training, 30% for testing). Train your model on known outcomes, then test it on unseen data to evaluate its predictive power.

  1. Cross-Validation 

  Use cross-validation techniques like k-fold validation to ensure your model performs consistently across different datasets.

  1. Avoid Overfitting 

  Beware of making your model too tailored to past data, causing it to fail on new matchups. Regularization techniques and feature selection can help mitigate this issue.

Step 5: Predicting Match Outcomes and Building Brackets

Once your model is trained and fine-tuned, use it to predict outcomes for the NCAA tournament games. For each matchup, input team stats into your model to calculate the probability of victory for Team A versus Team B.

Example:

Matchup: Gonzaga vs. Michigan 

  • Gonzaga Win Probability = 78% 
  • Michigan Win Probability = 22% 

You can use these probabilities to build a bracket optimized for maximizing your chances of success. Focus on predicting key later-round matchups accurately rather than aiming for a perfect bracket.

Step 6: Putting It All Together with Bracketology

Combine the statistical precision of your model with some March Madness intuition to fill out your bracket:

  • Predict heavy favorites for the later rounds, as their consistent performance makes them more reliable.
  • Use your model to highlight potential upsets in earlier rounds, giving you an edge over traditional approaches.

Want to impress your friends? Pair your AI-driven picks with insights about team form or player injuries to add that personal touch.

Why Machine Learning Leads to Better Results

Machine learning significantly improves your odds compared to relying on expert opinions or gut feelings. By removing human bias and processing vast amounts of data, AI models provide a clearer picture of what’s likely to happen on the court.

While perfection isn’t guaranteed, machine learning offers a competitive advantage that can put you in the 90th percentile of your bracket pool rather than an early bust.

Take Advantage of AI for Your Next Bracket

Whether you’re a sports enthusiast, a data science beginner, or an experienced analyst, building a March Madness model is as rewarding as it is effective. The process not only improves your understanding of machine learning but also gives you an edge in one of the most exciting, unpredictable events in sports.

Looking to enhance your analytics workflow? Tools like Sigma Computing Snowflake and PyCaret make it easier than ever to get started. Explore their features and bring your March Madness predictions to life!

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